Thursday, May 05, 2005
The choice of a new generation
How's this for a bad product placement?
If I were Pepsi, I would cry.
By strange coincidence, Pepsi also seems to be a drink of choice among some Iraqi insurgents. Possibly because until 1992 Pepsi boycotted Israel and was aggressively pursuing the Arab market. Coke, on the other hand, is quite Israel-friendly, and thus a target of crazy boycotters.
(if you're really into marketing, here's a very interesting article about the Middle East's most bitter conflict: between Coke and Pepsi.)
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If I were Pepsi, I would cry.
By strange coincidence, Pepsi also seems to be a drink of choice among some Iraqi insurgents. Possibly because until 1992 Pepsi boycotted Israel and was aggressively pursuing the Arab market. Coke, on the other hand, is quite Israel-friendly, and thus a target of crazy boycotters.
(if you're really into marketing, here's a very interesting article about the Middle East's most bitter conflict: between Coke and Pepsi.)
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